 The packing bottle is also very important; especially when you are looking for a gift to someone you love. Many fragrances have the similar smell; the difference between them is insignificant. In one perfume there is a little more citrus while in the other a little less sandalwood is observed. The bottle designed artistically and packaging of perfume is more frequently bought comparing with the bottle of a simple design and poor packaging.
Usually the perfumes have very classic bottles which are a trademark of the fragrance. A good perfume packed simply and ordinary is hardly sold, but the perfume in a good attractive packaging is sold well, because buyers are often interested what perfume is hidden under the attractive packaging. The first impression about the perfume appears after the first look at the bottle. It makes the fist impression; afterwards people pay attention to the perfume itself. A very plain or unappealing perfume bottle is not able to be sold quickly. It can be sold quickly only if the perfume is well-known, and there is on need to spend money on an attractive packaging.
A lot of money is spent on bottle design, colors, type face and the name of the perfume. There are many trends under the name of Elizabeth Taylor and Coco Chanel. Nowadays even less famous stars have their own brand of perfume.
 Some Classic Bottles.
The best examples of classic bottles are those of Jean Paul Gaultier perfumes. One can found the silhouette of a man and woman in deep aqua-blue and pale dusty pink on it. Besides, it is packed in a tin type packaging usual for the Paul Gaultier perfume bottles.
Chanel no.5 and Chanel logo are excellent examples of the bottle making. The black Chanel logo is found on many dressers. It is a symbol of eternal fashion.
The Hot and Cold perfume from the United Colors of Benetton is bought in a very cute bottle with faucets. The perfume can be easily identified. It is used by younger generation.
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