 Getting the names of celebrities on a fragrance is pretty much like getting their names on a movie marquee. It is an issue of getting their names into your head so that they can demand larger paychecks. However, for the multi-billion dollar fragrance market, these celebrity names mean profits, in the short run, but in the longer run it means an increasing interest in their beauty products.
Today, many stars have launched their own signature scents most have some flowery scent (orchid, peony, violet) mixed with spicy or woody scents.
• Britney Spears' product is called Fantasy. It is represented as a very sweet fragrance that is reminiscent of pastry and is not overwhelming; it’s rather subtle and is aimed at teenagers. The key scents are kiwi, cupcake, jasmine, white chocolate orchid, creamy musk.
• Jennifer Lopez' introduced fragrance Live. This is a blend of Sicilian lemon, Italian orange, pineapple, peony, violet and sandalwood. In the main it’s a fruity fragrance with quite a bit of a flowery scent thanks to the peony and violet notes, and is also a light fragrance.
• Sarah Jessica Parker fragrance is called Lovely; that's appropriate for the lovely star. The fragrance has mandarin, bergamot, rosewood, lavender, patchouli, orchid and white ambers in its formula. It’s represented as flowery, spicy and woodsy - a little seductive but mostly playful.
• Celine Dion's fragrance is called Perfumes Belong. It is a concoction of red pepper berries, bergamot, pineapple, orchid, peony, cotton flower and Hinoki wood. The fragrance is very floral and well balanced with fresh, very flowery and fruity notes that give it a subtle sensuality.
• Paris Hilton also hit the market with her fragrance called Paris Hilton. This is a blend of Fuji apple, peach nectar, tuberose, night blooming jasmine and pheromones has a flowery, fresh scent that will be a hit with the younger crowd.
• Even Donald Trump has introduced a fragrance that is appropriately called The Fragrance. Its formula contains citrus, cucumber, mint, black basil, pepper, "luxurious, exotic woods." It sounds and smells rather woodsy with a lot of character.
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