In 2002 perfume giant Coty launched new perfumes «001 Coty». The «digital», computer smell of microcircuits became the feature of new aroma. Except for the florally-candy aroma of almond, nails, magnolia, lakrytsy and pralyne, the smell of perfumes causes associations with a «computer and digital technologies».
Perfumes christened this aroma a «perfumery for komputer lovers». For reproducing of necessary «digital» smells developers dried up the piece of polyestera and took the standard smell of static charge from warmed-up fabric. Molecular analyzer helped to make a formula for the receipt of exactly such smell.
The perfumers of old school declared that computer perfumes fell short to traditions. But their creators consider the aroma innovative and assert that it is popular among programmers and editors of MASSMEDIA. Perfumes are let out by the limited edition in 5000 small bottles, and, on the statement of guidance of company, this is not the last vanguard aroma from Coty.
Industry of fashion aims to lead away society from the idea of mass product and to underline in everybody his individuality. Therefore new, sometimes poorly associated with the concept of sweet-scentedness perfumes aromas are doomed to success. For example, the American company Demeter not so a long ago created an Eau de Toilet «Dirt» and «Snow». This brand has «kitchen» aromas - dry «Sushi», «Êapuchyno» and «Tyramysu».
One of the most important internals of good perfumes is considered to be firmness of odorants. Legendary Chanel No5 is considered to be the standard of stability for an aroma able to remain on a body a few days.
Usually firmness promotes the cost of perfumes. Fully possibly, that very soon even ordinary cheap shampoo will become the standard of firmness of smell. The American perfumers from the Spherix company developed the method of extension the term of action of perfumery.
Essence of this consists of creation the special molecules with an unique chemical structure. All sweet-scented properties of odorants are saved, and here they do not decompose by bacteria which usually take in greater part of the aroma inflicted on a body.
Creation of perfumes by the new technology - losions, creams for a body and soaps — will save the smell until it will not be blown away in the course of time.
Practically, at once, after promotion of research results of the company letters began to come from many leading perfume houses.
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